Visa Europe: Football Evolution

Illusions, Fiat Idea

"Illusions" is the new Fiat Idea campaign created by Leo Burnett, "Illusions" plays with what the eyes see or imagine seeing. The character imagines adventure situations among animals and objetcs, but actually they´re cityspaces where spends whit his car, the new Idea Adventure.

The text is "The world changed, Idea too. It´s more modern and sport".