Heineken offers rewards in the Netherlands through the Foursquare

The geosocial tool was applied to the site heineken.nl  to create a loyalty program. You do your part and register your profile and makes the Foursquare checkins. For each checkin in bars, cafes or clubs that sell Heineken, you get 10 points. If you encourage friends to participate, 50 more wins, and so on. Prizes range from merchandising items to tickets to concerts and parties closed.

Houses

There are houses that look doubtful, curious, hidden but fun
There are houses of all and to all of us 
There are houses where for a time become our homes
There are houses where I feel at home

6.5 seconds to draw attention

It's the new creative concept to be applied in agencies DraftFCB Group. Laurence Boschetto, president and CEO of DraftFCB, proposes the challenge to draw the attention of the consumer in 6.5 seconds.


"We look at the world and we see the proliferation of the media. We would to know what was the number of messages that a person is exposed a reality that has internet, new channels and inovation. How long you have to make a connection with the consumer? It is a matter to understand consumer behaviour and insights that exist.
And these are 6,5 seconds a person will decide wheter to pay attention to you or ignore you. We think the answer is to reduce, simplify the message in the ad."

OMO Mini Washing Machine

To demonstrate the effectiveness of OMO in whitening clothes, Unilever has turned thousands ofGermany's restaurants and bars napkin holders in mini washing machines.

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Red Bull Street Art View

Red Bull Street Art View it´s a street art collection around the world. You can see points scored by local artists and score too.