F/Nazca in partnership with Channel Sony, created a project to Skol Beer campaign  that the theme is "life is to laugh round" . It is a series of videos with comedians Rafinha Bastos e Danilo Gentili.

The first dealt with the themes explored flirting and carnival. In the second step, the comedians bring a good laugh from the audience talking about new issues such as football, barbecue and friendship.

The campaign is the creation of André Arteze, Sandro Rosa e Lucas “Flash”, with the creative direction by Fabio Fernandes e Fábio Simões.

Publicis created an app that fix red-eye from photos to eyedrop Moura Brasil

Publicis Brasil created an app to iPhone and Facebook to eyedrop Moura Brasil that fix red-eye from photos, normally caused by cameras flash. The correction takes place from the application´s virtual eyedrop on the red-eye of each photograph. Just open the photo, drag the bottle of eye drops to the site to be corrected and double-click, simulating the application.

Cildren´s Day, Sunset Agency created to Fiat Paper Toys

To celebrate Cildren´s Day, Sunset Agency created to Fiat an action that will do adults back to childhood and entertain the kids on holiday. A collection with eight paper toys will be in the site.
Clients receive a personalized and interactive e-mail marketing by mail that brings to characters.
It can be printed to play and assembly, public can share by Twitter.





Ficha Técnica:
Agency: Sunset
Creative Direction: Alexandre Ravagnani
Creation: Tiago Cordeiro / Marcelo Masili / Douglas Martins
Planner: Luis Guilherme / Fernando Taboada
Account: Alessandra Lanzellotti / André Esteves / Mariana Cardoso
Client approvement: Marcela Santana

Azul Airlines, flight company, actions against breast cancer

Azul Airlines and Embraer joined the Brazilian Federation of Institutions Philanthropic Support for Breast Health in the fight against breast cancer. An Embraer 195 jet was painted and will be operated by a crew exclusively female uniform of pink over the next three years. In each city stop will occur promotional activities to spread awareness.

Nike Better World, digital experience and simple sharability

Nike Better World is a digital experience dedicated to serving the athlete and the planet. Through lightweight digital design and simple sharability, the HTML5 site floats through the brand’s social good and product innovations. To engage the youth consumer and convey Nike Better World’s rebellious expression, this manifesto video – comprised of 70+ historic ads representing over 23 years of ad-making – was created to set the tone For Nike Better World.

WK Portland

LOVE (AND SEX) IN THE AGE OF FACEBOOK

In the age of social media an important question is now being asked by the masses: If you’re in a relationship and it’s not documented on Facebook, does it even count?

We all have friends who record their entire relationship through social media channels—whether through constant tweets proclaiming their love for their romantic partner, frequent wall post declarations of love, or pictures posted of flowers or gifts received from that special person—and some of us might even be guilty of doing this ourselves.

But how much of our personal romantic lives should be kept private, and when are we guilty of oversharing? When you’re posting on your significant other’s wall about how much you love him or her, are you really doing it for your partner’s sake or just so that everyone else can see it? Most people I know have at least two e-mail addresses, a cell phone (sometimes two) and many other means of communication; is a Facebook post really the best way to relay this information?

It almost seems as if a relationship is no longer just between two people, but rather between the two people and each of their networks of hundreds of social media friends and followers. For years, we’ve heard that you need to practice safe sex because if you don’t, you’re essentially sleeping with everyone your current partner has slept with in the past. So does that mean that by posting intimate details of your relationship online, you’re essentially in an online relationship with every person you know and your partner knows?

The recent Euro RSCG Worldwide white paper “Love (and Sex) in the Age of Social Media” describes the Internet as “the most powerful erogenous zone the world has ever known.” For now, let’s just all be happy that Facebook contains firewalls to protect users from inappropriate content posted by friends…

Jarblum, Meredith. Love (and sex) in the age of facebook. http://eurorscgsocial.com/2011/02/18/love-and-sex-in-the-age-of-facebook/. 13/03/2011

Euro RSCG publishes study on iGeneration

Euro RSCG Social, published on its first global study about "iGeneration", youths aged 18 to 25 years old called digital natives, who live in a world dominated by technological advances. According the study, young people believe the world must change and social media will give them that power. 

What characterizes millenials is they realize they will profoundly affected by envirionment and envirionmental changes. It is they who have to live with population explosion of elderly. Thay´ll have to pay for the mistakes of previous generations.


The research examined the use of social media by both generations as a means of connection, entertainment and power. What divides them is not using the technology but the use of social media.


The study revealed a curiosity, the use of networks is to connect with people closer than people further away.


David Jones, global CEO of Havas Wordlwide and Euro RSCG Wordlwide, says the digital revolution has made the youth of today different from all others by having a volume of information and are indredible well-informed. 


"Through social media, youth have an unprecendented ability to influence and effect change. This generation is more socially responsible than ever, and have the power to make the global leaders to follow them”, says Jones, who is co-founder of OneYoung World – www.oneyoungwordl.com. This is a platform for exchange of information at young audiences and connect to social media ald hold. The ideia is to promote and strengthen discussions on global issues and encourage youth to organize themselves into specific movements and tranformers. 


People through social media, will be the agents of change – more powerful than the corporations, politicians and consumption. The Millenials are the first generation after the Baby Boomers to be defined by as a mass market phenomenon: social media. For Millenials, social media fulfill this role of interaction, communication, learning, information, assembly, mobilization and entertainment.


The trends en the world of Millenials
The Social EuroRSCG drew from the study, some trends:

·         Acting globally – social media allow greater power to act and to know what happens around the world made them more realistic.

·         Social media involves more strongly than the reality – social media allows an unlimited interaction with friends, family and strangers. The tools of social media to meet some human needs: connection, conversation and sense of community.

·         MyCasting – Millenials are creating news, conversations and stories intuitively and organically. Today´s youth are active participants in the news, rather than passive listeners.

Penteado, Claudio. Euro RSCG publishes study on iGeneration. http://eurorscgsocial.com/millennials-and-social-media/. 13/03/2010

Study shows social media are complementary to traditional

Study by JWT to what extend social media affetc the generation of news, the study "Truths, Lies & Social Media", analysed 7418 subjetcs from traditional platforms.

After comparing reports from Veja, Época and Jornal Nacional to the issues most talked about on Twitter, Facebook and Google Trends,  we reached the conclusion that social media are operated within the guidelines of behavior and technology, and do not directly affect the media traditional because there is no critical mass in the country, believes Ken Fujioka, head of planning at JWT.

The study was presented at Social Media Week in São Paulo.

Malozzi, Maria Fernanda. Study shows social media are complementary to traditional. http://www.propmark.com.br/publique/cgi/cgilua.exe/sys/start.htm?infoid=62767&sid=7. 12/03/2010