Euro RSCG Social, published on its first global study about "iGeneration", youths aged 18 to 25 years old called digital natives, who live in a world dominated by technological advances. According the study, young people believe the world must change and social media will give them that power.
What characterizes millenials is they realize they will profoundly affected by envirionment and envirionmental changes. It is they who have to live with population explosion of elderly. Thay´ll have to pay for the mistakes of previous generations.
The research examined the use of social media by both generations as a means of connection, entertainment and power. What divides them is not using the technology but the use of social media.
The study revealed a curiosity, the use of networks is to connect with people closer than people further away.
David Jones, global CEO of Havas Wordlwide and Euro RSCG Wordlwide, says the digital revolution has made the youth of today different from all others by having a volume of information and are indredible well-informed.
"Through social media, youth have an unprecendented ability to influence and effect change. This generation is more socially responsible than ever, and have the power to make the global leaders to follow them”, says Jones, who is co-founder of OneYoung World – www.oneyoungwordl.com. This is a platform for exchange of information at young audiences and connect to social media ald hold. The ideia is to promote and strengthen discussions on global issues and encourage youth to organize themselves into specific movements and tranformers.
People through social media, will be the agents of change – more powerful than the corporations, politicians and consumption. The Millenials are the first generation after the Baby Boomers to be defined by as a mass market phenomenon: social media. For Millenials, social media fulfill this role of interaction, communication, learning, information, assembly, mobilization and entertainment.
The trends en the world of Millenials
The Social EuroRSCG drew from the study, some trends:
What characterizes millenials is they realize they will profoundly affected by envirionment and envirionmental changes. It is they who have to live with population explosion of elderly. Thay´ll have to pay for the mistakes of previous generations.
The research examined the use of social media by both generations as a means of connection, entertainment and power. What divides them is not using the technology but the use of social media.
The study revealed a curiosity, the use of networks is to connect with people closer than people further away.David Jones, global CEO of Havas Wordlwide and Euro RSCG Wordlwide, says the digital revolution has made the youth of today different from all others by having a volume of information and are indredible well-informed.
"Through social media, youth have an unprecendented ability to influence and effect change. This generation is more socially responsible than ever, and have the power to make the global leaders to follow them”, says Jones, who is co-founder of OneYoung World – www.oneyoungwordl.com. This is a platform for exchange of information at young audiences and connect to social media ald hold. The ideia is to promote and strengthen discussions on global issues and encourage youth to organize themselves into specific movements and tranformers.
People through social media, will be the agents of change – more powerful than the corporations, politicians and consumption. The Millenials are the first generation after the Baby Boomers to be defined by as a mass market phenomenon: social media. For Millenials, social media fulfill this role of interaction, communication, learning, information, assembly, mobilization and entertainment.
The trends en the world of Millenials
The Social EuroRSCG drew from the study, some trends:
· Acting globally – social media allow greater power to act and to know what happens around the world made them more realistic.
· Social media involves more strongly than the reality – social media allows an unlimited interaction with friends, family and strangers. The tools of social media to meet some human needs: connection, conversation and sense of community.
· MyCasting – Millenials are creating news, conversations and stories intuitively and organically. Today´s youth are active participants in the news, rather than passive listeners.
Penteado, Claudio. Euro RSCG publishes study on iGeneration. http://eurorscgsocial.com/millennials-and-social-media/. 13/03/2010
