quarta-feira, 16 de março de 2011

Nike Better World, digital experience and simple sharability

Nike Better World is a digital experience dedicated to serving the athlete and the planet. Through lightweight digital design and simple sharability, the HTML5 site floats through the brand’s social good and product innovations. To engage the youth consumer and convey Nike Better World’s rebellious expression, this manifesto video – comprised of 70+ historic ads representing over 23 years of ad-making – was created to set the tone For Nike Better World.


WK Portland