Hyundai is gunning with augmented reality and car suspended

The projection was created to promote the new Accent sedan.

make use of advertising in a another way, publisihing news

Estado de Minas Newspaper decided to make use of advertising in a another way, publisihing news. The main headlines of the day added to Google AdWords are purchased by the Newspaper, and thus are displayed throughout the Google content network.

Gifs you have never seen before

The fashion photographer Jamie Beck decided to take a step forward in producing thistype of image. Always a nice picture with a detail on the move with a seamless loop.Sums up what she calls "the middle ground between the photo and video. "

Facebook Studio Awards

Some formats of communications market will stand, but is adapted to new realities.Facebook does not waste his time and created their own awards to recognize and encourage the best work for your platform. With your help, Facebook Studio.

This idea came with the large volume of projects, "incredibly creative" and recognize the need for marketers and brands that are pioneersin creating these innovative ideas. The jury but have defined the evaluation criteria:creativity, innovative use of networking, integration with other media and full utilization of the available tools.

Hot Wheels loop

Hot Wheels is starting to have a tradition in this kind of Ambient Media, where it places reality in miniature. This time, it did it in Colombia.

7 things he learned at wieden+kennedy

Russell Davi

Russell Davies is one of the world’s top planners, currently Head Planner atOgilvy.

His most aclaimed work was made in his 10 years in Wieden+Kennedy, that he left in 2006. Back then, he wrote an insightful article about the key points ofW+K‘s success.

Hire advertising people, you get advertising

When W+K was founded, it was difficult for its founders to attract talented admen to Portland. So they hired peopled from other areas or kids straight out of school. This people did not think about traditional advertising and that is why their message doesn’t look like advertising: they actually ended up pushing advertising further.

The key to creative genius: work harder

If you work harder and better, you’re more likely to produce great work.

You can’t divorce the medium from the message

You don’t just fill 30 seconds of tv frames or one page in magazines. You must also think the medium. So if both works are connected and equally important, don’t let others do your job.

Do good work, the money will follow

Hold everyone to the same standard

The agency was basically divided between Nike and Microsoft. As for the first client, good ideas were produced every 5 minutes. As for Microsoft, an uncool brand, it was harder. Nevertheless, the agency’s policy was to demand quality work no matter what client.

You can tell from the work if people enjoyed making it

Energy and excitement in the workplace lead to first-rate ideas.

Brands that influence culture sell more

Everyone in W+K was trying to create a new culture. That thoughtwas  reflected on the brand’s image and success.

I highly recommend you to read the full article.

W+K was founded in 1982. And even though these principles were written in 2006, it’s still amazing how many of them weren’t yet absorbed by other agencies.

When Facebook becomes a book

To promote its new Facebook page, the French telecom Boygues decided to tranform ephemeral moments of your timeline in a book.

By: Brainstorm9 

Through an application, brand fans on Facebook could choose up to ten friends and the time desired to be print. The action was limited to 1000 books, wich sold out in just one hour.

Created by DDB Paris, this action has the same proposal TweetNotebook. Entering your profile and paying 12 euros, the site prints a notebook using the nonsense that you´ve talked on Twitter.

This is the real graffiti 3D

This is the real graffiti 3D, created by the group Graffiti Technica.

Playmobil Stop Motion - Joy Division - Transmission

Terra Sonora – Mix your music

“Mix your music.”

Advertising Agency: DDB Brazil
Creative Directors: Sergio Valente, Guilherme Jahara, Marcelo Reis, Cassiano Saldanha
Creatives: Denis Scorsato, Renato Ramalho
Photographer: Ricardo Barcellos
Account Supervisors: Ricardo Zanella, Camila Gertner, Karen Fuoco

Diesel – ‘Sex sells Unfortunately we sell jeans’ campaign

Task at hand was to come up with an in-store promotion idea to run along the ‘Sex sells Unfortunately we sell jeans’ campaign to help increase sales. So we created the Knee.J, a spoof sex toy of sorts to be given away to all customers that ran a bill above $ 150. One day from running posters and e-mailers, the stores saw an instant increase in walk-ins. Customers were all eager to get their hands on the Knee.J. What was meant to be a one-store activity got enough publicity to manufacture more pieces and take them across all stores. The sales picked up by 40% and customers were spotted kneeling for more.

Advertising Agency: Happy Creative Services, Bangalore, India
Creative Directors: Praveen Das, Kartik Iyer
Art Director: Praveen Das
Copywriter: Sanaa Abdussamad
Illustrator: Rishidev
Designer: Praveen Das
Studio Head: Rama Krishna
Account manager: Ravi Bhat
Published: May 2010

A Day in the Life of Social Media

Suricata Publicitário: Streets Against The War

Suricata Publicitário: Streets Against The War: "The Turkish group Sokak Savasa Karsi  is the responsible for this project against terrorism and war. They´ve covered 294 in 4 Turkish cities walls with sheets of newspaper clippings, a result of these cuts will lead to 294 animation presented."

Suricata Publicitário: OMO Mini Washing Machine

Suricata Publicitário: OMO Mini Washing Machine: "To demonstrate the effectiveness of OMO in whitening clothes, Unilever has turned thousands ofGermany's restaurants and bars napkin holders in mini washing machines.

A simple and brilliant idea."

F/Nazca in partnership with Channel Sony, created a project to Skol Beer campaign  that the theme is "life is to laugh round" . It is a series of videos with comedians Rafinha Bastos e Danilo Gentili.

The first dealt with the themes explored flirting and carnival. In the second step, the comedians bring a good laugh from the audience talking about new issues such as football, barbecue and friendship.

The campaign is the creation of André Arteze, Sandro Rosa e Lucas “Flash”, with the creative direction by Fabio Fernandes e Fábio Simões.