Hyundai is gunning with augmented reality and car suspended

The projection was created to promote the new Accent sedan.

make use of advertising in a another way, publisihing news

Estado de Minas Newspaper decided to make use of advertising in a another way, publisihing news. The main headlines of the day added to Google AdWords are purchased by the Newspaper, and thus are displayed throughout the Google content network.

A Day in the Life of Social Media

Suricata Publicitário: Streets Against The War

Suricata Publicitário: Streets Against The War: "The Turkish group Sokak Savasa Karsi  is the responsible for this project against terrorism and war. They´ve covered 294 in 4 Turkish cities walls with sheets of newspaper clippings, a result of these cuts will lead to 294 animation presented."

F/Nazca in partnership with Channel Sony, created a project to Skol Beer campaign  that the theme is "life is to laugh round" . It is a series of videos with comedians Rafinha Bastos e Danilo Gentili.

The first dealt with the themes explored flirting and carnival. In the second step, the comedians bring a good laugh from the audience talking about new issues such as football, barbecue and friendship.

The campaign is the creation of André Arteze, Sandro Rosa e Lucas “Flash”, with the creative direction by Fabio Fernandes e Fábio Simões.

Publicis created an app that fix red-eye from photos to eyedrop Moura Brasil

Publicis Brasil created an app to iPhone and Facebook to eyedrop Moura Brasil that fix red-eye from photos, normally caused by cameras flash. The correction takes place from the application´s virtual eyedrop on the red-eye of each photograph. Just open the photo, drag the bottle of eye drops to the site to be corrected and double-click, simulating the application.

Nike Better World, digital experience and simple sharability

Nike Better World is a digital experience dedicated to serving the athlete and the planet. Through lightweight digital design and simple sharability, the HTML5 site floats through the brand’s social good and product innovations. To engage the youth consumer and convey Nike Better World’s rebellious expression, this manifesto video – comprised of 70+ historic ads representing over 23 years of ad-making – was created to set the tone For Nike Better World.

WK Portland

AlmapBBDO was the winner of Professional of the Year Awards

The commercial La Fortuna/Vulcão is part of  the campaign to launch the new Saveiro, the pickup from Volkswagen with DNA adventure. The shooting took place in the cities of Colonia del Sacramento and fields of Minas, Uruguay.

AlmapBBDO was the winner of Professional of the Year Awards conducted by Globo Television Network, in the category Grand Prix National Market. 

The day when a smile stopped Sao Paulo

The promotional activity of Brastemp has helped people get inspired to make the routine of everyday life lighter, especially for those in transit. Performed through 11 radio stations in Sao Paulo that may transmit simultaneously spot “Smile”, inviting drivers to smile at the people in the car next to them.

Visa Europe: Football Evolution

Illusions, Fiat Idea

"Illusions" is the new Fiat Idea campaign created by Leo Burnett, "Illusions" plays with what the eyes see or imagine seeing. The character imagines adventure situations among animals and objetcs, but actually they´re cityspaces where spends whit his car, the new Idea Adventure.

The text is "The world changed, Idea too. It´s more modern and sport".