Hot Wheels loop

Hot Wheels is starting to have a tradition in this kind of Ambient Media, where it places reality in miniature. This time, it did it in Colombia.

Cildren´s Day, Sunset Agency created to Fiat Paper Toys

To celebrate Cildren´s Day, Sunset Agency created to Fiat an action that will do adults back to childhood and entertain the kids on holiday. A collection with eight paper toys will be in the site.
Clients receive a personalized and interactive e-mail marketing by mail that brings to characters.
It can be printed to play and assembly, public can share by Twitter.





Ficha Técnica:
Agency: Sunset
Creative Direction: Alexandre Ravagnani
Creation: Tiago Cordeiro / Marcelo Masili / Douglas Martins
Planner: Luis Guilherme / Fernando Taboada
Account: Alessandra Lanzellotti / André Esteves / Mariana Cardoso
Client approvement: Marcela Santana

Azul Airlines, flight company, actions against breast cancer

Azul Airlines and Embraer joined the Brazilian Federation of Institutions Philanthropic Support for Breast Health in the fight against breast cancer. An Embraer 195 jet was painted and will be operated by a crew exclusively female uniform of pink over the next three years. In each city stop will occur promotional activities to spread awareness.