make use of advertising in a another way, publisihing news

Estado de Minas Newspaper decided to make use of advertising in a another way, publisihing news. The main headlines of the day added to Google AdWords are purchased by the Newspaper, and thus are displayed throughout the Google content network.

Terra Sonora – Mix your music

“Mix your music.”

Advertising Agency: DDB Brazil
Creative Directors: Sergio Valente, Guilherme Jahara, Marcelo Reis, Cassiano Saldanha
Creatives: Denis Scorsato, Renato Ramalho
Photographer: Ricardo Barcellos
Account Supervisors: Ricardo Zanella, Camila Gertner, Karen Fuoco

F/Nazca in partnership with Channel Sony, created a project to Skol Beer campaign  that the theme is "life is to laugh round" . It is a series of videos with comedians Rafinha Bastos e Danilo Gentili.

The first dealt with the themes explored flirting and carnival. In the second step, the comedians bring a good laugh from the audience talking about new issues such as football, barbecue and friendship.

The campaign is the creation of André Arteze, Sandro Rosa e Lucas “Flash”, with the creative direction by Fabio Fernandes e Fábio Simões.

Cildren´s Day, Sunset Agency created to Fiat Paper Toys

To celebrate Cildren´s Day, Sunset Agency created to Fiat an action that will do adults back to childhood and entertain the kids on holiday. A collection with eight paper toys will be in the site.
Clients receive a personalized and interactive e-mail marketing by mail that brings to characters.
It can be printed to play and assembly, public can share by Twitter.





Ficha Técnica:
Agency: Sunset
Creative Direction: Alexandre Ravagnani
Creation: Tiago Cordeiro / Marcelo Masili / Douglas Martins
Planner: Luis Guilherme / Fernando Taboada
Account: Alessandra Lanzellotti / André Esteves / Mariana Cardoso
Client approvement: Marcela Santana

Azul Airlines, flight company, actions against breast cancer

Azul Airlines and Embraer joined the Brazilian Federation of Institutions Philanthropic Support for Breast Health in the fight against breast cancer. An Embraer 195 jet was painted and will be operated by a crew exclusively female uniform of pink over the next three years. In each city stop will occur promotional activities to spread awareness.

AlmapBBDO was the winner of Professional of the Year Awards

The commercial La Fortuna/Vulcão is part of  the campaign to launch the new Saveiro, the pickup from Volkswagen with DNA adventure. The shooting took place in the cities of Colonia del Sacramento and fields of Minas, Uruguay.

AlmapBBDO was the winner of Professional of the Year Awards conducted by Globo Television Network, in the category Grand Prix National Market. 

The day when a smile stopped Sao Paulo

The promotional activity of Brastemp has helped people get inspired to make the routine of everyday life lighter, especially for those in transit. Performed through 11 radio stations in Sao Paulo that may transmit simultaneously spot “Smile”, inviting drivers to smile at the people in the car next to them.