Heineken offers rewards in the Netherlands through the Foursquare

The geosocial tool was applied to the site heineken.nl  to create a loyalty program. You do your part and register your profile and makes the Foursquare checkins. For each checkin in bars, cafes or clubs that sell Heineken, you get 10 points. If you encourage friends to participate, 50 more wins, and so on. Prizes range from merchandising items to tickets to concerts and parties closed.

Houses

There are houses that look doubtful, curious, hidden but fun
There are houses of all and to all of us 
There are houses where for a time become our homes
There are houses where I feel at home

6.5 seconds to draw attention

It's the new creative concept to be applied in agencies DraftFCB Group. Laurence Boschetto, president and CEO of DraftFCB, proposes the challenge to draw the attention of the consumer in 6.5 seconds.


"We look at the world and we see the proliferation of the media. We would to know what was the number of messages that a person is exposed a reality that has internet, new channels and inovation. How long you have to make a connection with the consumer? It is a matter to understand consumer behaviour and insights that exist.
And these are 6,5 seconds a person will decide wheter to pay attention to you or ignore you. We think the answer is to reduce, simplify the message in the ad."

OMO Mini Washing Machine

To demonstrate the effectiveness of OMO in whitening clothes, Unilever has turned thousands ofGermany's restaurants and bars napkin holders in mini washing machines.

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Red Bull Street Art View

Red Bull Street Art View it´s a street art collection around the world. You can see points scored by local artists and score too.

Google launches Art Project, the Street View museums

Google Street View of museums brings 17 different locations around the world including The Metropolitan Museum of Art and the MoMA in New York, The State HermitageMuseum in St. Petersburg, Tate Britain and The National Gallery in London, the MuseoReina Sofia in Madrid, the Uffizi Gallery in Florence and the Van Gogh Museum inAmsterdam.

Each chose a museum of his works to be captured using technology gigapixel, whichallows a microscopic view of the frame through Picasa. You can also create your ownart collection, to revisit whenever you like. Look here: googleartproject.com

The Daily: The iPad exclusive newspaper

Rupert Murdoch and Apple executive Eddy Cue, today introduced The Daily, the "newspaper" created from scratch exclusively for the iPad.

Price: 0.19 cents per day for approximately 100 pages of content. Differs in producingcontent exclusively for the tablet daily.

Facebook launched Facebook Places

Facebook launched Facebook Places, which is a partnership with the Foursquare andGowalla, the two biggest players geosocial, thus launching their own tool to check-in.

NYC: Application to find where you have free condoms

For decades, the health department of New York distributes millions of condoms, butthis action now has a new and technological component, the NYC Condom Finder is anapplication that helps you find the nearest free condoms, indicating routes for the more than 3000 distribution points.

Daily Internet Activities

If you exceed the speed limit, the music slows

Based on the idea that people drive faster when they are listening to music, the agency Happiness Brussels created an application to the Belgian Road Parents of ChildVictims (OVK).

If you exceed the speed limit, which can be stated in the app itself, the music slows down.

The territorial map of social networks

The Italian Vincenzo Cosenza launches every half a world map with the social networking market leaders in each country in the world. In the latest only Brazil, China,Japan and Russia remain outside the realm of Facebook among major markets.

Internet Wishlist, a suggestion box of the Internet

The proposed Internet Wishlist is simple: It is a collection of comments on Twitter withpeople giving ideas and suggestions for tools and applications.

WhatFont Bookmarklet, an easy way to find a type

The programmer Chengyin Liu, University of Illinois, created the easiest way to find a type. A bookmarklet that instantly identifies, simply pass the mouse over it while browsing.

chengyinliu.com / whatfont.html

Twitter to get a Diet Pepsi

In the commercial for Diet Pepsi Sofia Vergara uses Twitter to get your drink.