quinta-feira, 10 de fevereiro de 2011

Young people are dependent on mobile phone

Forget something it´s normal, but mobile is like a clothing. This dependence is the same worldwide, according Nielsen survey conducted in December 2010 in Brasil, Rússia, Índia, China, Vietnã, Alemanha, Estados Unidos, Reino Unido, Espanha e Itália. For example, China, 73% of people aged between 15 e 24 reported using the internet through mobile phone. In secong place were United States (48%) and United Kingdom (46%).   China leads among countries with more people who downloaded ring tones and used instant messaging services. Saudi Arabia ranked first among those who downloaded wallpapers. United States and Saudi Arabia tied for downloading games, while the U.S. is the champion among the most e-mailed by phone.

When it comes to sending SMS, women earn on the planet. Only Saudi Arabia, China and Índia, men send more SMS. In Russia, men and women were tied.

Regarding the multimedia messaging (MMS), in Brazil, men are 51% of the total, whilewomen 49%. Again, Saudi Arabia, China, India and Russia were also among thecountries in which men send more MMS. In Spain, men and women were tied.

In most countries studied, smartphones is mostly used by men, with notable exception, the U.S. 55% of users, from 15 to 24 years, belongs to female population in general, the use represents 55% of males.
Young European surveyed, 28% use smartphone. Adults over 25 years, totaling 27% in Europe. In this universe, the italian, from 15 to 24 years, are the most like the unit , totaling 47%. The adults of the same country totals 31%.

When it comes to buying cell phones, the price weighs on the decision of the majority ofrespondents, both young and adults. The exception in this regard, occurred only with theyoung Russians, 21% of them choose the unit because of design. For Brazilians, about14%, style and design are the most important factors when buying, compared to 7% ofadults in the United States.

As for the payment of your cell phone bill, the research shows that pre-payment is a service often used by young people.
First is Russia with 98% in second India with 97% in third with 90% in Brazil and finallythe Americans, who prefer to pay only 24% before using the service.

Teenagers begin to pay their own account. Of the 20 to 24 years, the Russians are ranked first with 88% following is Germany with 84%, and appears in third position with82% in Brazil, while Italy has the lowest rate, 21% of young paying their own way.

Silvestrini, Adriana. Young people are dependent on mobile phone. http://www.propmark.com.br/publique/. 10/12/2011.