At the new edition Kid Experts research, Cartoon Network in Brazil confirms the close relationship between children and technology. Besides that, children know the role of ad is presents the product more attractive to sell it.
"They´re observant and curious. They seek to know what´s behind the advertisng, do not believe everything they see and know how to argue." said Pablo Verdin, vp search of Turner América Latina.The survey of mothers of boys and girls between 9 and 11 years showed that they did not believe the media has a role in influencing children to want certain products, andsaid they were against the ban on advertising to children. "They see advertising assomething that can help because it stimulates and limits to show the value of money.The TV is a window to the outside world "Verdin said. The study also shows thatmothers believe that children are more influenced by friends.
Also showed that most elements are noteworthy in advertising as the presence ofchildren, characters, celebrities, entertainment, humor and presence of the product.Among boys, action and special effects are quite relevant.
Other observations such as exposure time, boundary between reality and fantasy,conscious of the actual size of the products and elements that do not improve theadvertising they see as neglect.
Marsola, Cristiane. Child understand advertising. Propmark Newspaper, São Paulo, year 46, n° 2317, pg. 23, 06/09/2010.
