Study by JWT to what extend social media affetc the generation of news, the study "Truths, Lies & Social Media", analysed 7418 subjetcs from traditional platforms.
After comparing reports from Veja, Época and Jornal Nacional to the issues most talked about on Twitter, Facebook and Google Trends, we reached the conclusion that social media are operated within the guidelines of behavior and technology, and do not directly affect the media traditional because there is no critical mass in the country, believes Ken Fujioka, head of planning at JWT.
The study was presented at Social Media Week in São Paulo.
Malozzi, Maria Fernanda. Study shows social media are complementary to traditional. http://www.propmark.com.br/publique/cgi/cgilua.exe/sys/start.htm?infoid=62767&sid=7. 12/03/2010
