Publicis created an app that fix red-eye from photos to eyedrop Moura Brasil

Publicis Brasil created an app to iPhone and Facebook to eyedrop Moura Brasil that fix red-eye from photos, normally caused by cameras flash. The correction takes place from the application´s virtual eyedrop on the red-eye of each photograph. Just open the photo, drag the bottle of eye drops to the site to be corrected and double-click, simulating the application.

Cildren´s Day, Sunset Agency created to Fiat Paper Toys

To celebrate Cildren´s Day, Sunset Agency created to Fiat an action that will do adults back to childhood and entertain the kids on holiday. A collection with eight paper toys will be in the site.
Clients receive a personalized and interactive e-mail marketing by mail that brings to characters.
It can be printed to play and assembly, public can share by Twitter.





Ficha Técnica:
Agency: Sunset
Creative Direction: Alexandre Ravagnani
Creation: Tiago Cordeiro / Marcelo Masili / Douglas Martins
Planner: Luis Guilherme / Fernando Taboada
Account: Alessandra Lanzellotti / André Esteves / Mariana Cardoso
Client approvement: Marcela Santana

Azul Airlines, flight company, actions against breast cancer

Azul Airlines and Embraer joined the Brazilian Federation of Institutions Philanthropic Support for Breast Health in the fight against breast cancer. An Embraer 195 jet was painted and will be operated by a crew exclusively female uniform of pink over the next three years. In each city stop will occur promotional activities to spread awareness.

Nike Better World, digital experience and simple sharability

Nike Better World is a digital experience dedicated to serving the athlete and the planet. Through lightweight digital design and simple sharability, the HTML5 site floats through the brand’s social good and product innovations. To engage the youth consumer and convey Nike Better World’s rebellious expression, this manifesto video – comprised of 70+ historic ads representing over 23 years of ad-making – was created to set the tone For Nike Better World.

WK Portland

LOVE (AND SEX) IN THE AGE OF FACEBOOK

In the age of social media an important question is now being asked by the masses: If you’re in a relationship and it’s not documented on Facebook, does it even count?

We all have friends who record their entire relationship through social media channels—whether through constant tweets proclaiming their love for their romantic partner, frequent wall post declarations of love, or pictures posted of flowers or gifts received from that special person—and some of us might even be guilty of doing this ourselves.

But how much of our personal romantic lives should be kept private, and when are we guilty of oversharing? When you’re posting on your significant other’s wall about how much you love him or her, are you really doing it for your partner’s sake or just so that everyone else can see it? Most people I know have at least two e-mail addresses, a cell phone (sometimes two) and many other means of communication; is a Facebook post really the best way to relay this information?

It almost seems as if a relationship is no longer just between two people, but rather between the two people and each of their networks of hundreds of social media friends and followers. For years, we’ve heard that you need to practice safe sex because if you don’t, you’re essentially sleeping with everyone your current partner has slept with in the past. So does that mean that by posting intimate details of your relationship online, you’re essentially in an online relationship with every person you know and your partner knows?

The recent Euro RSCG Worldwide white paper “Love (and Sex) in the Age of Social Media” describes the Internet as “the most powerful erogenous zone the world has ever known.” For now, let’s just all be happy that Facebook contains firewalls to protect users from inappropriate content posted by friends…

Jarblum, Meredith. Love (and sex) in the age of facebook. http://eurorscgsocial.com/2011/02/18/love-and-sex-in-the-age-of-facebook/. 13/03/2011

Euro RSCG publishes study on iGeneration

Euro RSCG Social, published on its first global study about "iGeneration", youths aged 18 to 25 years old called digital natives, who live in a world dominated by technological advances. According the study, young people believe the world must change and social media will give them that power. 

What characterizes millenials is they realize they will profoundly affected by envirionment and envirionmental changes. It is they who have to live with population explosion of elderly. Thay´ll have to pay for the mistakes of previous generations.


The research examined the use of social media by both generations as a means of connection, entertainment and power. What divides them is not using the technology but the use of social media.


The study revealed a curiosity, the use of networks is to connect with people closer than people further away.


David Jones, global CEO of Havas Wordlwide and Euro RSCG Wordlwide, says the digital revolution has made the youth of today different from all others by having a volume of information and are indredible well-informed. 


"Through social media, youth have an unprecendented ability to influence and effect change. This generation is more socially responsible than ever, and have the power to make the global leaders to follow them”, says Jones, who is co-founder of OneYoung World – www.oneyoungwordl.com. This is a platform for exchange of information at young audiences and connect to social media ald hold. The ideia is to promote and strengthen discussions on global issues and encourage youth to organize themselves into specific movements and tranformers. 


People through social media, will be the agents of change – more powerful than the corporations, politicians and consumption. The Millenials are the first generation after the Baby Boomers to be defined by as a mass market phenomenon: social media. For Millenials, social media fulfill this role of interaction, communication, learning, information, assembly, mobilization and entertainment.


The trends en the world of Millenials
The Social EuroRSCG drew from the study, some trends:

·         Acting globally – social media allow greater power to act and to know what happens around the world made them more realistic.

·         Social media involves more strongly than the reality – social media allows an unlimited interaction with friends, family and strangers. The tools of social media to meet some human needs: connection, conversation and sense of community.

·         MyCasting – Millenials are creating news, conversations and stories intuitively and organically. Today´s youth are active participants in the news, rather than passive listeners.

Penteado, Claudio. Euro RSCG publishes study on iGeneration. http://eurorscgsocial.com/millennials-and-social-media/. 13/03/2010

Study shows social media are complementary to traditional

Study by JWT to what extend social media affetc the generation of news, the study "Truths, Lies & Social Media", analysed 7418 subjetcs from traditional platforms.

After comparing reports from Veja, Época and Jornal Nacional to the issues most talked about on Twitter, Facebook and Google Trends,  we reached the conclusion that social media are operated within the guidelines of behavior and technology, and do not directly affect the media traditional because there is no critical mass in the country, believes Ken Fujioka, head of planning at JWT.

The study was presented at Social Media Week in São Paulo.

Malozzi, Maria Fernanda. Study shows social media are complementary to traditional. http://www.propmark.com.br/publique/cgi/cgilua.exe/sys/start.htm?infoid=62767&sid=7. 12/03/2010

A guide to Web typography

Typography for the Web has come a long way since Tim Berners-Lee flipped the switch in 1991. Back in the days of IE 1.0, good web typography was something of an oxymoron. Today things are different. Not only do we have browsers that support images (gasp!), but we have the opportunity to make our web pages come to life through great typography.

First, it’s worth noting that Typography is not just about choosing a font, or even distinguishing one typeface from another. In recent experiments, trained monkeys were able to correctly identify Helvetica 90% of the time.

Today we’re going to talk about web typography in terms of a recipe of four fundamental ingredients. If you’ve ever tried to cook a soufflé, you’ll know how important the recipe is. Follow this recipe and your typography will rise up like … that’s enough of the culinary metaphors, let’s cook:

Contrast

Pale pink text on a pale blue background, might match your t-shirt, but it just doesn’t read well. Text exists to be read; make sure that it contrasts enough with the background to achieve that. If you’re ever unsure about contrast, then take a screen dump of your page, open up your image editing software and reduce the image to grey-scale. You’ll soon see if you have enough contrast. Robert Bringhurst, the consummate typographer writes, typography exists to honor content. Are we honouring the content, if we design our pages in such a way that the text, the content, is difficult to read?

Personally I dislike reading long stretches of reversed out text (i.e. light text on a dark background); how often do we see books set like this? It may well be appropriate for shorter stretches of text on-screen, but I find it very tiring to read for any length of time.

Size

With the birth of Web 2.0 I noticed a rather annoying trend; namely small type. I’ve even emailed site authors and kindly suggested that they increase the default font size. I’ve received mixed replies from, tough, get yourself some glasses to thanks, I’d never even considered that my type might be too small for the average reader. I’ve even heard tiny body text defended with, “it matches my minimalist design”, or similar. It most likely reflects a small something else. Unless Super Man and 20/20 Vision Girl (Marvel Comics, keep your hands off, she’s mine) are your only readers, then small type is just not on.

Don’t set body text below 10 or 12px and, if possible, make it bigger. Remember, what’s legible on your 65 inch High Definition Plasma monitor, might not be so on a 15 inch MacBook. If in doubt, make it bigger. The body text on ILT is set at 16px.

Hierarchy

Varying type size is one of  the best ways to differentiate content. Colours and pretty boxes might help, but different sizes of type, used consistently throughout your pages, will signal loud and clear to your readers the relative importance of your pages’ elements. It also means that if your readers are in a hurry, they can quickly pick out the important bits — and that could mean that they stay longer and read on.

Hierarchy can be achieved in other ways too. We’ve just mentioned using different sizes of type to achieve it, but we can also use different styles; for example, all-caps, or using italic for sub-headings. Serif and sans serif faces can also be mixed to good effect.

Space

Let your type breathe. Don’t be afraid to leave blank spaces in your pages. This negative or white space will help focus attention on the text—and it’s the text that speaks loudest, so let it be heard. Next, remember the line-heightCSS property; a good rule of thumb is line-spacing that’s at least 140% of your text size (remember, I’m writing about web typography here). Good type designers put a whole lot of effort into the micro white space that sits inside type. They spend countless hours attempting to achieve a balance between the black of the type and negative or white space that it envelops. Likewise, we should take time to consider the macro white space, the ‘voids’ that shape our blocks of text.

Remember, these are not rules, but rather guidelines. However, follow them—contrast, size, hierarchy, and space—and your typography will rise like one of Gordon Ramsay’s Soufflés. Oh, and I was only kidding about the monkeys.

In a future three-part series on the fundamentals of typography, I’ll look at all of the above in more detail. I’ll also be discussing numerous things (details) that will go a long way to improving your typography both on- and off-screen.

Boardley, John . A guide to Web typography. http://ilovetypography.com/2008/02/28/a-guide-to-web-typography/ . 15/02/2010.

AlmapBBDO was the winner of Professional of the Year Awards

The commercial La Fortuna/Vulcão is part of  the campaign to launch the new Saveiro, the pickup from Volkswagen with DNA adventure. The shooting took place in the cities of Colonia del Sacramento and fields of Minas, Uruguay.

AlmapBBDO was the winner of Professional of the Year Awards conducted by Globo Television Network, in the category Grand Prix National Market. 

The day when a smile stopped Sao Paulo

The promotional activity of Brastemp has helped people get inspired to make the routine of everyday life lighter, especially for those in transit. Performed through 11 radio stations in Sao Paulo that may transmit simultaneously spot “Smile”, inviting drivers to smile at the people in the car next to them.

Young people are dependent on mobile phone

Forget something it´s normal, but mobile is like a clothing. This dependence is the same worldwide, according Nielsen survey conducted in December 2010 in Brasil, Rússia, Índia, China, Vietnã, Alemanha, Estados Unidos, Reino Unido, Espanha e Itália. For example, China, 73% of people aged between 15 e 24 reported using the internet through mobile phone. In secong place were United States (48%) and United Kingdom (46%).   China leads among countries with more people who downloaded ring tones and used instant messaging services. Saudi Arabia ranked first among those who downloaded wallpapers. United States and Saudi Arabia tied for downloading games, while the U.S. is the champion among the most e-mailed by phone.

When it comes to sending SMS, women earn on the planet. Only Saudi Arabia, China and Índia, men send more SMS. In Russia, men and women were tied.

Regarding the multimedia messaging (MMS), in Brazil, men are 51% of the total, whilewomen 49%. Again, Saudi Arabia, China, India and Russia were also among thecountries in which men send more MMS. In Spain, men and women were tied.

In most countries studied, smartphones is mostly used by men, with notable exception, the U.S. 55% of users, from 15 to 24 years, belongs to female population in general, the use represents 55% of males.

Young European surveyed, 28% use smartphone. Adults over 25 years, totaling 27% in Europe. In this universe, the italian, from 15 to 24 years, are the most like the unit , totaling 47%. The adults of the same country totals 31%.

When it comes to buying cell phones, the price weighs on the decision of the majority ofrespondents, both young and adults. The exception in this regard, occurred only with theyoung Russians, 21% of them choose the unit because of design. For Brazilians, about14%, style and design are the most important factors when buying, compared to 7% ofadults in the United States.

As for the payment of your cell phone bill, the research shows that pre-payment is a service often used by young people.

First is Russia with 98% in second India with 97% in third with 90% in Brazil and finallythe Americans, who prefer to pay only 24% before using the service.

Teenagers begin to pay their own account. Of the 20 to 24 years, the Russians are ranked first with 88% following is Germany with 84%, and appears in third position with82% in Brazil, while Italy has the lowest rate, 21% of young paying their own way.

Silvestrini, Adriana. Young people are dependent on mobile phone. http://www.propmark.com.br/publique/. 10/12/2011.

Blessed contestant who makes me get up early

Blessed are my competitors!

Who makes me get up early, so I better make use good use of my day.

Who force me to be more resposible.

That I will not accommodated as ever.

Who force me to continually study and improve myself.

Pointing my fault, so I can correct them.

They force me to be creative, discovering and doing things I never thought it would.

Who makes me treat people better.

Who motivate me work with renewed enthusiasm.

Who stimulate my desire to beat me constantly, and so against the prosperity and wealth.

Child understand advertising

Watch to television, talk to friends by MSN and send scraps by Orkut - everything at the same time. This situation typify child and teens called "multitask", those who use tools and execute more than one activity at the same time.


At the new edition Kid Experts research, Cartoon Network in Brazil confirms the close relationship between children and technology. Besides that, children know the role of ad is presents the product more attractive to sell it.


"They´re observant and curious. They seek to know what´s behind the advertisng, do not believe everything they see and know how to argue." said Pablo Verdin, vp search of Turner América Latina.


The survey of mothers of boys and girls between 9 and 11 years showed that they did not believe the media has a role in influencing children to want certain products, andsaid they were against the ban on advertising to children. "They see advertising assomething that can help because it stimulates and limits to show the value of money.The TV is a window to the outside world "Verdin said. The study also shows thatmothers believe that children are more influenced by friends.


Also showed that most elements are noteworthy in advertising as the presence ofchildren, characters, celebrities, entertainment, humor and presence of the product.Among boys, action and special effects are quite relevant.


Other observations such as exposure time, boundary between reality and fantasy,conscious of the actual size of the products and elements that do not improve theadvertising they see as neglect.

Marsola, Cristiane. Child understand advertising. Propmark Newspaper, São Paulo, year 46, n° 2317, pg. 23, 06/09/2010.

Visa Europe: Football Evolution

Illusions, Fiat Idea

"Illusions" is the new Fiat Idea campaign created by Leo Burnett, "Illusions" plays with what the eyes see or imagine seeing. The character imagines adventure situations among animals and objetcs, but actually they´re cityspaces where spends whit his car, the new Idea Adventure.

The text is "The world changed, Idea too. It´s more modern and sport".